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by Pass The Keys | Host Tips | 30 Jan 2018

How to Effectively Market your Airbnb Property to the Right Type of Guests

In big cities such as London, Edinburgh and Manchester, where there are a surplus of guests, Airbnb hosts can afford to choose what kind of people they allow into their properties. However, if you want to maximise your profits, it can still be hard to turn away potential guests, no matter how untrustworthy they seem. Luckily, an established Airbnb management company should be able to adjust their vetting procedure to cater to your preference of guests while maximising occupancy.

Make sure you ask your Airbnb property management company how the property is going to be marketed. Tell them what your ideal guest would be and ask them how they will guarantee the vetting of your preferred type of guest. Ask them what types of guests book in your area and what kinds of things they look for in properties. This will allow you to set up your property to cater to your prefered type of guests. The better you cater to them, the more likely they will let your property.

There is a variety of reasons why some properties performing better in the short let market than others. The top five reasons are location, comfort, amenities, guest reviews and flexibility. Some hosts try to increase the appeal of their property by investing large sums in fancy interior design. Although an attractive interior is desirable, top selling points remain simple: fast wifi and proximity to public transport.

A good Airbnb property management company will be able to encourage the first sets of guests let your property with the power of attractive marketing - taking advantage of usps on listings and positive guest reviews. Remember, it is in the interest of the company to get you bookings and good reviews. A management company with a healthy interest in guest experience and reviews will lead to a successful short let experience - happy guests = good reviews = more guests and earnings.

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We provide property management services for Airbnb, Booking.com, Home Away and other short let platforms. Pass the Keys is an independent third party and is not affiliated or endorsed by Airbnb or its affiliates, in any way.